William H. (Bill) Moss, Chief Technical Officer
Most cull produce is about 88% water.
That one number explains why so many upcycling ideas never work out.
Dry produce from 88% moisture down to a shelf-stable 8%, and it takes roughly 7.7 pounds of fresh product to make one pound of powder. Ship those culls to a central dryer, and you’re paying freight on about 6.7 pounds of water for every pound you’ll eventually sell.
That math is what moved us away from collecting waste and toward processing it where it’s created. At the packing house, culls are already washed, already sorted, and sitting a few hundred feet from where they could be dried. The freight problem doesn’t get solved. It goes away.
For packers: what happens to your culls today, and what does it cost to move them?